TaKaDu was the only Israeli company to receive a Technology Pioneer Award at the recent World Economic Forum annual meeting, reflecting its potential for water management across the globe. In the future, TaKaDu sees itself as a company that can measure, monitor and help manage anything that flows and exerts pressure – be it natural gas, oil or something similar – and which is affected by consumption or weather patterns.
By Rivka Borochov
At the recent World Economic Forum annual meeting in Davos, Amir Peleg, a young Israeli entrepreneur, took the stage to accept a Technology Pioneer Award on behalf of his cleantech startup, TaKaDu.
Peleg shared the limelight with 30 other young tech companies, including the mobile location company Foursquare. This year, the world’s economic leaders took a shift to social responsibility with the theme "Shared Norms for the New Reality."
Members of the TaKaDu team
Normally, water isn’t associated with young forward-thinking high-tech companies. It’s about valves and plumbers. But TaKaDu is changing the stale reputation of the water industry, says its VP of marketing, Guy Horowitz. Horowitz and his team have starting making the water monitoring business an attractive enterprise – like the "Google of water" – in order to interest "the smartest people to be part of this revolution," he says.
Working with infrastructure companies, TaKaDu measures and monitors the changing pressure and flow throughout a city’s water system. There is a huge necessity for this kind of service. The World Bank stresses that solutions to address water leaks and inefficient practices are sorely needed, as drips and leaks amount to a hefty $15 billion in global funds annually – money just literally going down the drain. Generally, municipal workers don’t know there is a problem until a pipe bursts. And as many American cities have found out recently, burst pipes – now occurring randomly across the country – cause millions of dollars of damage.
Based on statistical and mathematical algorithms from online and historical data provided by a waterworks source, TaKaDu software can detect leaks and prioritize and confirm repairs. It requires no additional technology or upfront investment on the client’s side. With a return of investment of 250 percent within a day, TaKaDu’s model is a pay-as-you-play (or monitor) model.